FOR IMMEDIATE RELEASE
FOODHAUL ANNOUNCES LAUNCH OF GHOST KITCHEN/VIRTUAL RESTAURANT PARTNERSHIP WITH JUST MIKE’S SEAFOOD AND MORE IN DUBLIN, GA
Virtual Toscana concept from Top Chef Fabio Viviani now available for the first time
Dublin, GA (July 21, 2021) – Foodhaul, a food-technology platform that partners with notable chefs and culinary innovators to create delivery-only virtual restaurant brands, announces a partnership with Just Mike’s Seafood and More in Dublin Georgia. New to residents of Dublin is “Toscana” — a delivery-only Italian virtual brand, created by Top Chef Fan Favorite Fabio Viviani. The Toscana menu will be executed out of Just Mike’s Seafood and More’s kitchen and will be available to consumers exclusively on DoorDash.
The ghost kitchen/virtual restaurant industry is new, and Foodhaul provides access to chef-created culinary concepts that consumers would not otherwise have access to — all while supporting local kitchens. By creating an opportunity for restaurants and hospitality partners to use their existing, underutilized kitchens and labor, partners generate new revenues and new profits by licensing and executing Foodhaul’s virtual brands. With a selective screening process, Foodhaul vets each partner to ensure they are providing the highest level of quality, service and hospitality. The platform’s unique culinary portfolio is then made available to consumers via premier delivery services.
“I’m proud to have been selected to provide Chef Fabio Viviani’s family recipes to the residents of Dublin,” says Michael Couey, owner of Just Mike’s Seafood and More. “There are not a lot of options for Italian food in town, and we look forward to filling this culinary gap with Toscana.”
Chef Fabio Viviani adds, “I am very proud to partner with the team at Just Mike’s Seafood and More. It takes a lot to be selected to represent my family’s generational recipes. I’m confident in handing the keys to my culinary creations over because I know they will be very well represented.”
Foodhaul is currently operating in 25 locations in the Midwest (Chicago, Milwaukee and Northwest Indiana), Washington, DC and Los Angeles, CA. Additional markets will be opened through the remainder of 2021. For more information on Foodhaul and to stay up to date on the latest news, please visit www.foodhaul.com.
Launched in late 2019, Foodhaul is a digital platform that provides a portfolio of delivery-only virtual restaurant brands created by notable chef partners and culinary innovators. The virtual concepts are licensed to third-party kitchens and hospitality groups to increase utilization of their existing assets and staff. Foodhaul currently offers four unique restaurant concepts, including Toscana by Chef Fabio Viviani, Smokeheads BBQ by Chef Rick Tramonto, and Three Kings Pub and Pluck’d from Chef Dirk Flanigan. For more information, please visit www.foodhaul.com.
ABOUT JUST MIKE’S SEAFOOD AND MORE
Established by Veteran USMC (5 years) and USAF (11 years) Mike Couey in 2020, and new on the Dublin dining scene, Just Mike’s Seafood and More is a full service, dine-in restaurant with an expansive menu. The themes of Just Mike’s are taste and convenience. For more information, please visit www.justmikesseafood.com.
ABOUT FABIO VIVIANI
Fabio Viviani has harbored a passion for Italian food since his childhood growing up in Florence, Italy. Viviani Hospitality Group started in California is 2005 and has opened 34 restaurants to date including the celebrated Siena Tavern, voted “Best Italian in Chicago” — and has 18 more restaurant projects in the works. Best known for his participation in Bravo’s Top Chef seasons 5 and 8, earning the “Fan Favorite” title, his on-screen appearances and off-screen successes have propelled him to become one of the most influential culinary and hospitality names in the country. He has authored four successful cookbooks: Café Firenze Cookbook, New York Times Best-Seller Fabio’s Italian Kitchen, Fabio’s American Home Kitchen, and most recently Fabio’s 30-Minute Italian.